Sfoglia

Sfoglia sfoglia

The Italian term for sheets of handmade pasta, Sfoglia is a restaurant with locations in both Nantucket and Manhattan. The two islands are represented by two mermaids.

Artisanal

Artisinal Artisinal

The logo for this New York bistro and fromagerie is rendered in the style of a classic cheese label and can be found on everything from signage to trucks to wrapping paper.

Picholine

Picholine Picholine

Picholine, a type of olive, was a challenge for people to spell, pronounce, and remember. The logo is a visual mnemonic, or memory aid, to reinforce the meaning of the word.

Mermaid Inn

Mermaid Mermaid

Mermaid Inn is a charming restaurant akin to a seafood shack that one might stumble onto while walking along the beach—except that it happens to be in the East Village.

The Harrison

Harrison

The Harrison brought to mind a 30s-style hotel. Taking it as a cue, the logo was created to resemble a vintage letterhead, adapting a hand-lettered script from the period.

Bedford Post

Bedford Bedford Bedford

Located on the historic Post Road in serene Bedford, New York, this is a lovingly-restored cafe, restaurant, and inn. The postage stamp-logo is a portrait of the owner's grandfather.