Metrazur
Located on the mezzanine of Grand Central, Metrazur was named for a French Riviera railroad line. The letterpressed business card was designed as a luggage tag.
Marseille
What better inspiration for a West Side French restaurant than a classic Parisian neon script bistro sign? This logo was fabricated into a replica of a early twentieth-century marquee.
Txikito
Txikito is an intimate Chelsea restaurant featuring Basque cuisine. The logo is a nod to wrought-iron script signage of this region, and was reproduced in gold leaf on the door.
La Vara
A sibling of Txikito, La Vara offers Jewish-Spanish cuisine. The logo references the tin ceiling of this landmarked Brooklyn space, as well as a tile design motif used in the restaurant.
Back Forty
Lively and bold wood types were the inspiration for this farm-to-table-themed restaurant. A new sibling, Back Forty West, offered an opportunity to extend the brand further.
Le Monde
Designed as a classic French enamel sign from the thirties, the logo for Le Monde, an uptown brasserie, weds vintage dimensional letterforms to a contemporary visual aesthetic.
Tocqueville
When Tocqueville moved their successful restaurant a few doors down the block, the logo was upgraded along with the decor. The new version was created on blotter paper.
The Pink Door
The design of the Pink Door logo signals the eclectic character of this lively Italian eatery in Seattle. The pattern and typography recall 1930s Italian pasticceria papers.
Post 390
Post 390 is a restaurant in Boston's Back Bay neighborhood, built on the site of a former post office.
Metro Grill
Located in the garment district of New York, Metro Grill features a logo created from a stitched clothing label, which is used on the menus, servers' shirts and chefs' caps.
Porter House
Porter House, an elegant steak house in the Time Warner Center, has sweeping views of Central Park and a logo reminiscent of a cattle brand, which is stamped on the menus.
Roseville
This new fine-dining establishment in San Diego is located in the historic Roseville district. Early nineteenth-century illuminated letters informed the design of the logo.
Aventino
For this Texas salumeria (an Italian restaurant specializing in prosciutto, salami, and cured meats), an elegant yet playful emblem was applied to all aspects of the overall identity.
Tamo
Named after Japanese ash wood, Tamo is a bar in Boston’s Seaport Hotel. The cracked-ice motif of the interior was adapted to the logotype, with a spice-trade palette.
Aura
Located in the Seaport Hotel in Boston, Aura is a fine-dining spot whose logo reflects its proximity to the water as well as its seafood cuisine.
92
The mosaics from the New York City subway system inspired 92, a classic brasserie. Although there is no 92nd Street stop, the logo has convinced many that it actually does exist.
