Italy calls. Gelato beckons. Type moves. And Louise rejoins the illustrious faculty of the SVA Masters Workshop in Venice and Rome from May 30-June 12, 2010. Visit SVA’s website for more information, or better yet, open a bottle of Prosecco and watch the video. Ci vediamo in Italia!
Louise Fili Ltd’s logo for Il Mulino, the restaurant on West Third Street in Manhattan, attracted former President Clinton and President Obama during their visit here. When asked about the alluring identity, the presidential duo refused to comment.
We have had the privilege of working with the legendary Sarabeth on the rebranding of packaging of her signature jams, cookies, hot chocolate, and other delights. Here is a brief video testimonial by Sarabeth to our working relationship. (Video by Nicolas Heller)
For the Food Issue of PRINT Magazine (July/August 2009), Louise used the studio kitchen to make her favorite summer confection, a plum and pine nut crostata. Here is one of the out-takes of the photo shoot by Ian Allen, along with a close-up of the finished product only moments before it was devoured by the staff.
Earlier this summer Louise taught a class in type and food at the School of Visual Arts Masters Workshop in Venice and Rome. The Venice class was held at a beautiful palazzo on the Grand Canal, with an excursion to Tipoteca, the heart-stopping letterpress museum where students and faculty were given free reign of the type and printing presses. Above is a proof an Italian Futurist wood type alphabet, printed after a lunch of seafood risotto and local Prosecco. (Photographs by Jonathan Ro-Schofield)
Our latest design makeover is particularly close to our hearts—a genuine artisanal Sicilian gelateria in the West Village and Chelsea Market, with the best, freshest flavors we’ve ever tasted. The old identity revealed nothing of the true essence of the company. LFL looked to 1930s pasticceria wrapping papers to give L’Arte del Gelato its authentic and fanciful look, in appropriate ice cream colors. See more of our before and after examples.
Louise Fili will be conducting a class on type and food in the SVA Masters Workshop in Venice and Rome from May 24th to June 6th. Visit SVA’s website for more information and registration forms. Sbrigati! Enrollment is limited and only a few spaces remain.
Check out the pictorial feature on our studio interior on design*sponge. How can you not love a blog that only allows positive comments? Take a look, or better yet, come visit!