About louise fili ltd


Founded in 1989, Louise Fili Ltd is an award-winning New York-based graphic and digital design firm specializing in strategic brand development and packaging for speciality food products (many of which are sold in exclusive food shops) for internationally acclaimed clients such as Sarabeth's, Tate’s Cookies, Jean-Georges Vongerichten, and Marcus Samuelsson, as well as successful restaurants including Via Carota, Pisellino, Mermaid Inn and Mermaid Oyster Bar, Claudette, and Juliana’s.

Louise Fili (Principal), an expert in Italian visual culture, is an internationally celebrated creative director, graphic designer, type designer, and author. Formerly senior designer for Herb Lubalin, Fili was art director of Pantheon Books from 1978 to 1989, where she designed close to 2,000 book jackets. She has received Gold and Silver Medals from the Society of Illustrators and the New York Art Director's Club, the Premio Grafico from the Bologna Book Fair, and three James Beard award nominations. Fili has taught and lectured extensively, and her work is in the permanent collections of the Library of Congress, the Cooper Hewitt Museum, and the Bibliothèque Nationale.

She is author of Elegantissima, Grafica della Strada, Graphique de la Rue, Gràfica de les Rambles, The Cognoscenti's Guide to Florence, and Italianissimo and co-author (with Steven Heller) of Italian Art Deco, British Modern, Dutch Moderne, Streamline, French Modern, Deco España, Deco Type, German Modern, Design Connoisseur, Typology, Stylepedia, Euro Deco, Scripts, Shadow Type, Stencil Type, and Slab Serif Type. A member of the Art Directors Hall of Fame, she has also received the prestigious medals for Lifetime Achievement from the AIGA and the Type Directors Club, and three James Beard award nominations. 


Matt Smith (Senior Designer) specializes in hand lettering, package design and brand identity. He graduated from the Savannah College of Art and Design.


Andy Anzollitto (Senior Designer) specializes in type design, brand strategy and book design. He graduated from Baylor University in Texas.